About Us
Northern Beaches Property Stylists Since 2015
Why We Only Style the Northern Beaches
We have made a deliberate decision not to style outside our area. After eleven years working here we know what is selling, what buyers are responding to, and how presentation needs to change between suburbs and price points. A two bedroom apartment in Dee Why and a family home in Bayview are being sold to two very different buyers, and the styling should reflect that.
Being local also means we are styling homes for people who live the way we do. Families, downsizers, first home buyers, and people who simply love the area. That connection is why our homes feel natural and liveable rather than like a display home.
We would rather be specialists in the market we know, live and work in every day than be spread thinly across Sydney.
Meet Sue Roche
The Styling Project is led by Sue Roche, who founded the business in 2015 after a career in graphic design. Eleven years on she is still the person walking through most of the properties we style, and she personally quotes around 95 per cent of the work we take on.
Sue’s design background gave her a strong grounding in colour, balance and proportion, all of which carry directly into styling a home for sale. Her view is that the rest of it is learnt by doing. After more than 7,500 properties she has a very good sense of what will photograph well, what buyers respond to, and when a room needs less rather than more.
Meet the Team
The stylists behind every property we transform.
How We Work
Property inspection
Sue personally walks through the home and works out what it actually needs. This usually takes about an hour and covers a lot more than furniture.
Proposal
We put together a detailed styling recommendation. That might be a full style if the property is vacant, or a partial style where we work with what is already there and bring in only what is needed.
Installation
Our team handles furniture and accessory selection, planning, delivery, installation and all the finishing touches. We work to the photography date, not around it.
De-style
At the end of the campaign we collect our stock and leave the property ready for its next chapte
Tight turnarounds are a normal part of this job. Because we only service the Northern Beaches and run our own local team and warehouse, we can move quickly when a campaign date shifts. Where our schedule allows, we will always try to accommodate an urgent install. For larger or developer led jobs we also handle full project management.
Our Team and Our Warehouse
Sue has built a team of stylists, installers and coordinators who all work locally. We hold our own furniture, artwork, accessories and bed linen at our Brookvale warehouse, which is what lets us quote quickly, install quickly, and adjust a style on the day if the property calls for it.
Sue oversees every client project and is accountable for the result. Developing strong relationships is the foundation of how this business works, because selling a property is a difficult process, particularly when a family is still living in it.
What Our Clients Say
The feedback we value most is not the “it looked beautiful” kind, although we do love hearing it. It is the feedback where styling clearly helped a campaign do better.
See What We Do
Have a look through our recent projects and our gallery to see how this translates across different homes and price points. When you are ready, get in touch and Sue will come and walk through the property with you.