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The Styling Project

5 Apartment Styling Tips to Maximise Your Property’s Value

1. Neutral Colour Palette: Use a neutral colour palette to create a sense of calm and serenity. Neutral colours like white, beige, and grey can make your apartment feel larger and more spacious. Avoid bold or bright colours, which can be overwhelming and detract from the apartment’s best features.

2. Minimise Clutter and Maximise Space: Keep your apartment clutter-free and organised to create a sense of openness and flow. Consider investing in multi-functional furniture, like a storage ottoman or a desk with built-in storage. This will help keep clutter at bay and maximise your apartment’s square footage.

3. Highlight Natural Light: Natural light can make your apartment feel brighter, welcoming, and valuable. Make the most of natural light by keeping windows unobstructed, using sheer curtains or blinds, and placing mirrors opposite windows to reflect light.

4. Add Texture and Interest: Add texture and interest to your apartment with throw blankets, rugs, and pillows. These decorative elements can add warmth and personality to your space without overwhelming it. Use natural materials like wool, linen, or cotton to add depth and texture.

5. Create a Sense of Flow: Arrange furniture to encourage movement and conversation in your apartment. Consider creating a “traffic path” through the apartment and using furniture to define different areas or zones. This will help create a sense of functionality and make your apartment feel more spacious.

Sue Roche

Meet Sue Roche

The Styling Project is led by Sue Roche, who founded the business in 2015 after a career in graphic design. Eleven years on she is still the person walking through most of the properties we style, and she personally quotes around 95 per cent of the work we take on.

Sue’s design background gave her a strong grounding in colour, balance and proportion, all of which carry directly into styling a home for sale. Her view is that the rest of it is learnt by doing. After more than 7,500 properties she has a very good sense of what will photograph well, what buyers respond to, and when a room needs less rather than more.