Home styling is an art that goes beyond decorating a space. It’s about creating an emotional connection between the buyer and the property. A well-styled home can make buyers feel like they’re walking into what their ideal lifestyle could look and feel like. In addition, it can help buyers see the full potential of a home, as furniture and decorative items can highlight a home’s best features, creating a sense of possibility.
The Styling Project is led by Sue Roche, who founded the business in 2015 after a career in graphic design. Eleven years on she is still the person walking through most of the properties we style, and she personally quotes around 95 per cent of the work we take on.
Sue’s design background gave her a strong grounding in colour, balance and proportion, all of which carry directly into styling a home for sale. Her view is that the rest of it is learnt by doing. After more than 7,500 properties she has a very good sense of what will photograph well, what buyers respond to, and when a room needs less rather than more.
