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The Styling Project

Why Styling is a Wise Marketing Investment

Property styling is a wise marketing investment for several reasons:

1. Increased Sale Price: Property styling can significantly increase a property’s sale price. A well-styled property can attract more buyers and create a sense of competition, driving up the sale price.

2. Faster Sale Time: A styled property can sell faster than an unstyled one. By presenting a property in its best possible light, buyers can quickly envision themselves living there, leading to faster decision-making.

3. Improved Online Presence: In today’s digital age, most property searches start online. High-quality photos of a styled property can significantly attract online viewers and encourage them to inspect the property in person.

4. Enhanced Emotional Connection: Property styling helps create an emotional connection between buyers and the property. By showcasing a lifestyle and ambience, buyers can imagine themselves living in the space, making them more likely to make an offer.

5. Competitive Advantage: Styling can be a key differentiator in a competitive property market. A well-styled property can stand out, making it more memorable and attractive to potential buyers.

6. Targeted Marketing: Property styling allows you to target specific buyer demographics and preferences. By styling a property to appeal to a particular audience, you can attract more relevant buyers and increase the chances of a sale.

7. Professional Presentation: Property styling presents your property professionally and polishedly. This can significantly affect how buyers perceive the property and help build trust with potential buyers.

8. Highlighting Best Features: Property styling helps to highlight a property’s best features. Strategically placing furniture and decor can draw attention to the property’s unique selling points.

Sue Roche

Meet Sue Roche

The Styling Project is led by Sue Roche, who founded the business in 2015 after a career in graphic design. Eleven years on she is still the person walking through most of the properties we style, and she personally quotes around 95 per cent of the work we take on.

Sue’s design background gave her a strong grounding in colour, balance and proportion, all of which carry directly into styling a home for sale. Her view is that the rest of it is learnt by doing. After more than 7,500 properties she has a very good sense of what will photograph well, what buyers respond to, and when a room needs less rather than more.